team
team








Sam Kelley
Co-Founder Sam Kelley is the quintessential craftsman. Among many skills he brings professional production expertise and a love of wood from his background as a master timberframer, custom furniture and woodworking craftsman and designer. Sam has been involved professionally and academically in environmental education, sustainable agriculture and green building for more than 20 years. Sam also has tremendous strengths in bringing people and communities together; he actively supports local food and local economy and has been putting legs to his words since walking across country on the Great Peace March in 1986. Sam is a fanatical backcountry telemark skier and will be pushing Sylvan ski R&D this winter. He lives in the bucolic hills of western Massachusetts where he gardens, dances, cooks and goes on adventures whenever possible.
Where we’re located:
We are fortunate to be located in the Pioneer Valley region of western Massachusetts, an area that many consider to have some of the finest road and off-road riding to be found anywhere.
Come visit! Stop by our shop and come out for a ride with us, take a cycling vacation with our friends Elaine and Aldo at RIdeNOHO, get a motion analysis bike-fit from Carl Ditkoff, and catch some great music at the legendary Iron Horse Music Hall.
sylvan cycles: using bicycles to go places
"The Amherst-Northampton area is undoubtedly my favorite place to be on a bike! Arguably the best cycling in North America!"
- “The Ride” magazine publisher Richard Fries
sylvan cycles, llc
110 North Main St.
Sunderland, MA 01375 USA
110 North Main St. Sunderland, MA 01375 USA
John Coull
To many of you in the bicycle world, John Coull needs no introduction. John knows the bicycle industry from the inside-out, having owned and operating the legendary Valley Bicycles for nearly three decades. In the business development community, many of you know John for his work as the past President of the Amherst Area Chamber of Commerce.
John is great fit to the Sylvan team, not only because of his obvious history with the bicycle market, but also because of his long-standing engagement with socially-responsible business practice. John was one of the few business-people whom I saw back in the 1980's who actively and regularly put these practices into action in meaningful everyday ways. It's an honor and a pleasure to have John on our team.
Rui Paulo Fernandes
Materials scientist, engineer and FEA wizard.... Rui developed a love of bicycles in his native Portugal, and earned his “stripes” in the rough and tumble Boston messenger world. In addition to his entrepreneurial and management skills, Rui brings a heavy dose of “rocket science”. Rui’s sophisticated FEA modeling of bio-fiber composite materials gives us a deep technical foundation for engineering our bicycles and other products. And did we mention that he’s fun to have a around?
Visit Sylvan’s “Hall of Fame” here.